@self_

Hiya! I am back and boy do I have something exciting to share. This semester at university I undertook Fashion Style and Journalism as a subject. This is available to fashion and journalism majors in order for us to have the opportunity to work on a real life magazine called Frock Paper Scissors. The print publication is accompanied by a website www.frockpaperscissors.com which was first edited by Sara Donaldson (renowned creator and blogger of Harper & Harley). The lucky young women who were at the head of our Frock Issue 11 team were Chloe Borich & Isobel Larkin (print) and Sophie-Louise Rae & Beth Morrison (online).

Our actual assessment was broken into three sections; a feature article, a pitch for a role in the magazine and lastly our overall contribution to the magazine. My feature article Dreamtime to Real Time (which you can find in the print magazine and below) was an insight into the minds of Aboriginal creatives and their opinions on Indigenous stereotypes. I then created a presentation about my vision for the editorial I wished to create for the magazine originally titled Selfie Style and later changed to @self_.  I investigated our society’s relationship with technology/social media and the effect this has on fashion…to tell a visual story through the pages of a fashion editorial that I am very proud of.

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Below I’ve shared with you part of my original mood board before we were given the style guide for Issue 11. Once this was shared, all the content creators had to alter their vision to fit the magazine which ultimately determined whether their work would be published.

ORIGINAL IDEA

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VISUAL GUIDE FOR FROCK 11

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ADAPTED CONCEPT

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I couldn’t have successfully directed and styled my first shoot without the help from a team of creatives. My incredibly talented photographer (who also happened to be the Creative Director of Frock for 2016) was Magdalene Shapter (@magdaleneshapter).   She shot the two stunning models Iris Hall (@iris_hall) from Busy Models and Brooke Reeves (@brookereeves_).  Maud Combrichon (@maudcmakeupartist) provided both models with gorgeous glossy makeup and funky hair. Ingela Furustig (@ingelafurustig) gave me tips and tricks on contacting brands behind the scenes. I am forever grateful to these women and would love to work with all of them again!

The free (!!) magazine launched on the 17th of November and is going to be distributed at the following venues: Brisbane City Myer, ZOMP in James Street, Sunday Social in The Valley and SWOP in West End. You can also read the magazine online via this link.

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EDITORIAL DIGITAL IMAGES

‘Zoned Out’

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‘Reflection’

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‘Snapchat Ignorance’

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‘Selfie’ (full length)

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Am I Photogenic?

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‘Perfect Lighting’

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‘Tiresome’

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‘Permanent Graffiti’ (close up)

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OUTTAKES

‘Windows Open, Yet No Fresh Air’

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‘Forever Online’

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‘Permanent Graffiti’ (full length)

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‘Selfie’ (close up)

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SOME OF THE FEATURED BRANDS: Zephyr Collection by Bronte Armstrong @zephyrcollection / Synthesis by Pip Comino @synthesis_ / Tees by Alex @teesbyalex / Sunday Social @sundaysocial / SWOP Clothing Exchange @_swop /Melrose Ave / For Love & Lemons / Lovisa / Noughts & Crosses / Cooper St Clothing / Luna Roja / Sportsgirl / American Apparel

BEHIND THE SCENES

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FEATURE ARTICLE

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LAUNCH NIGHT

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OUTFIT DETAILS: Bardot SKIRT / Valleygirl TOP / Lovisa EARINGS / Kylie Cosmetics Dirty Peach LIP LINER

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After getting incredible feedback from my teachers, family and peers I have no doubt in my mind that this is what I want to do for the rest of my life. I would love feedback in the comments and any suggestions for future collaborations.


Thankyou for reading and supporting me on this journey, it means the world.

Love, Cheianna Jade.

2 Comments

  1. Alex November 23, 2016 / 11:06 pm

    Honestly still so obsessed! You fuckin killllllllllled it x

    • cheiannajade November 24, 2016 / 10:29 am

      Thank you, thank you, thank you gorg !!

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